Privacy Policy — Digital Marketing Services

1. Introduction

Welcome to Kunal Enterprise Digital Marketing Services. This Privacy Policy specifically addresses how we handle personal data when you use our AI-powered digital marketing solutions for real estate, including WhatsApp marketing, RCS messaging, Meta Ads, Google Ads, and n8n workflow automation.

We are committed to transparency and protecting the privacy of all leads, prospects, and users of our marketing platform. Please read this policy carefully.

2. Data We Collect Through Marketing Services

2.1 Lead Information Collected from Marketing Campaigns

• Contact Details: Name, phone number, email address, location, and property preferences
• Behavioral Data: Ad clicks, page views, email opens, message responses, WhatsApp interactions
• Property Interests: Property type, budget range, location preferences, investment goals
• Device Information: IP address, browser type, device type, operating system
• Communication Records: WhatsApp messages, RCS conversations, email threads, call logs

2.2 Data from Marketing Platforms

When we run campaigns on Meta (Facebook/Instagram) and Google, these platforms share aggregated and anonymized analytics with us:

• Impressions, clicks, and conversion data
• Audience demographics (age, gender, location, interests)
• Campaign performance metrics
• UTM parameters and referral information

2.3 Data from n8n Automations

Our workflow automation platform (n8n) may collect:

• Lead routing and assignment data
• Workflow execution logs
• Integration data from connected platforms
• Automation trigger events and responses

3. How We Use Your Data

3.1 Lead and Campaign Management

• Storing and organizing leads in our database
• Segmenting leads by property type, budget, and location
• Creating audience lists for targeted campaigns
• Tracking lead source and campaign attribution

3.2 AI-Powered Lead Scoring

• Analyzing engagement patterns to predict buying intent
• Prioritizing hot leads for follow-up
• Automating lead qualification
• Recommending personalized property matches

3.3 Automated Messaging and Communications

• Sending WhatsApp messages and property catalogs
• Delivering RCS rich media messages
• Automating follow-up sequences via n8n
• Scheduling property viewing appointments
• Sending transactional notifications

3.4 Campaign Optimization

• Analyzing campaign performance across channels
• A/B testing messages and ad creatives
• Optimizing ad spend allocation
• Improving targeting parameters
• Generating performance reports and insights

3.5 Compliance and Legal

• Maintaining compliance with GDPR, CCPA, and Indian DLT regulations
• Managing consent records for messaging
• Handling opt-out and unsubscribe requests
• Responding to legal inquiries

4. Legal Basis for Processing

We process your data under the following legal bases:

• Consent: For WhatsApp and RCS messaging, we maintain explicit opt-in consent
• Legitimate Business Interest: For lead tracking and campaign optimization
• Contract Performance: To deliver our digital marketing services
• Legal Compliance: To comply with regulations and legal obligations

5. Third-Party Integrations and Data Sharing

5.1 WhatsApp Business API

Your WhatsApp interactions are processed through Meta's WhatsApp Business API. Meta may process limited data to deliver messages and provide analytics. Please refer to WhatsApp's Privacy Policy.

5.2 Meta Ads (Facebook & Instagram)

When we run campaigns on Meta platforms, your data may be shared with Meta for audience targeting and analytics. See Meta's Data Policy.

5.3 Google Ads & Analytics

Google receives campaign performance data, conversion information, and audience insights. See Google's Privacy Policy.

5.4 n8n Workflow Platform

n8n facilitates integrations between our marketing channels. Data flows through n8n's servers for automation purposes. n8n maintains robust security and privacy controls.

5.5 Real Estate Agents and Brokers

If you are using our service as a real estate professional, lead data may be shared with agents, brokers, or property developers you've authorized.

5.6 Service Providers

We share data with third parties only as necessary to provide services:

• Email service providers (for transactional emails)
• Cloud hosting providers (for secure data storage)
• Analytics platforms (for campaign reporting)
• CRM systems (if integrated)

6. Data Security and Protection

We implement comprehensive security measures:

• Encryption in transit (HTTPS/TLS) and at rest
• Secure API connections to WhatsApp, Meta, and Google
• Regular security audits and vulnerability assessments
• Access controls and role-based permissions
• Audit logs for all data access
• Secure data backup and disaster recovery
• Compliance with ISO 27001 and SOC 2 standards

Note: While we maintain high security standards, no system is 100% secure. We cannot guarantee absolute protection against all threats.

7. International Data Transfers

Your data may be stored and processed in multiple countries, including:

• India (primary data center)
• United States (Meta, Google, cloud providers)
• European Union (for GDPR compliance)

We ensure all international transfers comply with GDPR Standard Contractual Clauses and other protective mechanisms.

8. Data Retention Policy

• Active Leads: Retained for the duration of the campaign and 12 months after last interaction
• WhatsApp/RCS Conversation History: Retained for 2 years for compliance and dispute resolution
• Campaign Analytics: Aggregated data retained indefinitely; individual-level data deleted after 13 months
• Opted-Out Contacts: Maintained indefinitely to prevent future messaging (regulatory requirement)
• Transactional Records: Retained for 7 years per Indian tax requirements

Upon request and subject to legal obligations, we will delete personal data within 30 days.

9. Your Rights and Choices

9.1 Access Your Data

You have the right to request a copy of all personal data we hold about you. Contact us at info@kunalenterprise.in.

9.2 Correct or Update Data

If your information is inaccurate or incomplete, we will update it upon request.

9.3 Delete Your Data

You can request deletion of your data, subject to legal retention requirements. Opted-out contacts are maintained to prevent future messaging.

9.4 Opt-Out of Marketing Communications

• WhatsApp: Reply with "STOP" to any message
• RCS: Use unsubscribe option in messages
• Email: Click the unsubscribe link in any email
• Google/Meta Ads: Customize your ad preferences

9.5 Data Portability

Upon request, we will provide your data in a portable, machine-readable format (CSV or JSON).

9.6 Withdraw Consent

If we process your data based on consent, you can withdraw consent at any time.

10. GDPR Compliance (EU Residents)

If you are in the EU, the following GDPR rights apply:

• Right to access, rectify, and erase personal data
• Right to restrict processing
• Right to object to processing
• Right to data portability
• Right to lodge complaints with your supervisory authority

Our Data Protection Officer is available at info@kunalenterprise.in.

11. CCPA Compliance (California Residents)

If you are a California resident, you have the following rights under CCPA:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale/sharing of personal information
• Right to correct inaccurate personal information
• Right to non-discrimination for exercising CCPA rights

To exercise CCPA rights, contact us at info@kunalenterprise.in.

12. India DLT Compliance

For WhatsApp and RCS messaging, we comply with TRAI's Telecom Commercial Communications Customer Preference Regulations:

• All messages contain sender identification and unsubscribe instructions
• We maintain Do-Not-Call (DNC) registry lists
• Only registered templates are used for transactional and promotional messages
• Complaints are addressed within 24 hours

13. AI and Machine Learning

Our AI-powered lead scoring uses machine learning algorithms to:

• Predict purchase intent based on behavioral patterns
• Recommend personalized properties to leads
• Optimize campaign performance automatically

Transparency: These algorithms do not make binding decisions about you. All AI recommendations are reviewed by humans before action is taken.

14. Cookies and Tracking

We and our partners (Meta, Google) use cookies and tracking technologies for:

• Campaign tracking and conversion measurement
• Audience building and retargeting
• Analytics and performance optimization

You can control cookies through your browser settings or opt-out of targeted ads on Google and Meta.

15. Contact Information

For privacy-related questions or to exercise your rights, contact us:

16. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. Material changes will be notified to you via email or prominent notice on our website. Your continued use of our services constitutes acceptance of updated policies.

17. Dispute Resolution

If you have concerns about our privacy practices, please contact us first. Unresolved disputes will be governed by the laws of India and subject to exclusive jurisdiction in Pune courts.